COLUMBIAN JUAN VALDEZ ENTERS TURKEY

The Columbia-based coffee brand Juan Valdez will enter the Turkish market in partnership with Honest Holding, which operates in the food, beverages, and services sectors. Juan Valdez, which has more than 500 stores around the world, including in Columbia, aims to reach 100 stores in Turkey soon, according to Cengiz Deveci, Chairman of the Board of Directors of Honest Holding and Honorary Consul of Paraguay in Istanbul. The brand will be launched on February 14 and will implement an affordable price policy in its first stage. “The Turkish market will pave the way for us to be known better in the Middle East, Europe, and Asia,” said Sebastian Mejia, International Vice President of Juan Valdez.