SECOND̞-LARGEST PURCHASE BASE FOR BOOHOO: TURKEY

The UK-based online fashion retailer Boohoo Group, which purchased GBP 50m in ready-wear and GBP 3m in shoes from Turkey last year, will raise its purchase amount and make Turkey its second-largest purchase base. The company held bilateral talks with 20 Turkish shoe manufacturers in December. Boohoo Group, which was founded in 2006 sells online, has a portfolio consisting of many brands including Dorothy Perkens, Wallis, Burton, Oasis, Warehouse, Misspap, Coast, Pretty Little Thing, Karen Millen, and Debenhams. Boohoo Group launched a purchasing office in Turkey at the beginning of 2021 and the company ’s annual revenues amount to nearly EUR 2bn.