TR Monitor

FACEBOOK INITIATES GLOBAL PILOT PROGRAM IN TURKEY

Facebook has kicked off a global pilot program for the first time in Turkey to support SMEs’ digital transformation. The ‘Boost with Facebook’ program, a partnership with the country’s e-commerce infrastructure providers IdeaSoft, Ticimax and Tsoft, helps SMEs enhance their knowledge and skills about Facebook tools, contributing to their sustainability. “Although changing digital habits are useful during the pandemic, our partnership with SMEs in their digitalization is important as ever in terms of making a sustainable contribution,” said Derya Matras, Middle East, Africa and Turkey Vice President of Facebook. 35,000 SMEs will benefit from the program in its first stage. Enterprises will be able to launch Facebook, Instagram, and WhatsApp using personalized panels in line with their e-commerce infrastructure providers with only few steps, make sales by integrating their product catalogues, and offer customer service through smart chatbots or with customer representatives via WhatsApp or Instagram. They’ll also be able to easily advertise on theses platforms.

WEEK IN BRIEF

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2021-09-27T07:00:00.0000000Z

2021-09-27T07:00:00.0000000Z

https://trmonitor.pressreader.com/article/281517934271231

NASIL BIR EKONOMI MEDYA HABER BASIN A.S. (Turkey)